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One frame at a time for brands on social media

This is a fantastic infographic on the value that brands can achieve from videos and photos. MY favourite stat is wihtout doubt that Instagram is on pace to overtake Facebook’s growth!

Storytelling for brands, one frame at a time- Mike Jeffs online marketing blog

Via Mbooth

6 Tremendous Twitter tools to enhance your tweets

There are a number of social tools out there, offering different functions. Here we take a look at some of the tools available for Twitter.

Buffer

Buffer is an an app that I’ve been using with Twitter for some time now. It gives you the opportunity to schedule your tweets, which is great if you have a lot of things that you want to share but are concerned about overkill. Simply identify the items you want to share and add them to your Buffer feed, the app then sends the updates at the optimum time.

You can also connect the buffer app to your other social media accounts such as Facebook and LinkedIn. It couldn’t be easier to use and comes it virtually every format imaginable – Chrome extension, Android, iPhone and email versions are all a download away.

Buffer app for Twitter - Mike Jeffs Online Marketing Blog

TweetDeck

Probably one of the better known Twitter tools out there, TweetDeck enables you to add columns to track chosen topics, lists or hash tags. The tool has also recently been updated meaning that you are now able to edit re tweets, there is also improved media functionality for looking at images and video.

Tweetdeck for Twitter - Mike Jeffs Online Marketing Blog

Although popular, I’d have to agree with PC Pro that Tweet Deck is lacking in a number of things, and as they have pointed out leaves a number of questions unanswered. Without doubt it’s a useful tool but I don’t find myself using it regularly.

Klout

Klout is almost like the Marmite of social media, you either love it or hate it. Some might say it’s a strange inclusion as it isn’t really a tool, more of a measure. Klout gives you a score based on a number of different social media accounts, its metrics include: True Reach, Amplification Probability and Network Influence which can be roughly translated as engagement, reaction and audience profile.

Klout Twitter Tools - Mike Jeffs Online Marketing Blog

For this reason alone, Klout is featured in this post. I use it to see who I influence most in my network, because I’m a “networker”. (yeah, see what I did there?)

InboxQ

I’m relatively new this tool, but first impressions alone were enough to put this into my top twitter tools post. InboxQ is great for connecting and engaging with users. It’s particularly good for outreach and developing relationships with people through helping them. It’s kind of along the lines of Quora, but for the 140 character brigade. type in your keywords and the tool identifies questions asked on Twitter relating to your results.

InboxQ Twitter Tool - Mike Jeffs Online Marketing Blog

You can also download a plugin version of the tool for either your Chrome or Firefox browser.

Manage Flitter

This is without doubt the best tool I’ve seen for cleaning up your twitter profile in terms of managing who you are following. The interface is clean and simple, making it easy to filter your existing Twitter follows by who doesn’t follow you back, who is quiet and accounts which are inactive.

Manage Flitter Twitter Tool - Mike Jeffs Online Marketing Blog

If you upgrade to the Pro version of the tool, there are advanced filters that can be enabled. These include the option to auto follow people who have mentioned you or accounts which you have re-tweeted recently.

Twitition/ Competwition

It wouldn’t be right not including a Branded3 tool in with these, and ok maybe I’m biased but both Twitition and Competwition are great for promoting causes and your brand. These tools are also the reason we were able to provide a ground breaking study into Tweets vs Rankings.

Competwition Twitter Tool - Mike Jeffs Online Marketing Blog

Twitition is based on signing a petition but with your Twitter account, anyone can start a petition and it’s a good way of connecting with and supporting your followers’ opinions. Competwition is more promotional and offers companies the chance to run a competition to users on twitter. Each time a tweeter enters the competition or signs the petition they are able to tweet it out and follow your brand.

Tweets vs Rankings from Branded3

A new study from Branded3 has found that the volume of tweets you receive does impact on where you rank in Google. The data is fresh too -collected this month, using another one of the Branded3 sites Twitition, which offers Twitter users a platform to petition through.

Martin Macdonald Branded3 Tweets vs Rankings tweet

The study has already been picked up by some of SEO’s best known tweeters and was the hottest topic on Rand Fishkin’s Inbound, until its mysterious removal…

Inbound Hot Articles Branded3 Tweets vs Rankings

If you want to find out more about the study then head over to Branded3’s Tweets vs Rankings page to download the full PDF study and have a look at the data itself in the Google doc.

Emma Barnes, part of Branded3’s Data Insight Team said “It was awesome to be part of such a revolutionary study, even if processing all the data tended to crash Excel! That’s the price one has to pay to work with a site with so much data as Twitition!”

If you could tweet this article out around 7,500 times that would be super cool!

Swing and a miss – 4 seasons of marketing mistakes

BMW – Winter
The weathermen amongst us may or may not be familiar with the branded snowstorm which recently caught fire and burst BMW into PR flames. I am of course referring to last month’s story about BMW who sponsored a cold front so that it would be named after their latest model of Mini Cooper in Germany. Unfortunately for BMW, the stunt back fired when the cold front was responsible for a number of deaths resulting in some very negative press for them.

With this in mind let’s take a look at the other 3 seasons and remember some marketing mistakes and absolute howlers that somehow managed to get that all important sign off!

Walkers – Autumn
Sticking with the weather theme, lets digest Walkers’ 2010 attempt at generating some heat using people’s predictions of when it would rain in the UK. Sadly for Walkers the campaign went cold once people realised that the UK has a strong chance of rain a lot of the time meaning consumers had an 8/1 chance of guessing winning the £10 prize, as the Telegraph reported. According to some sources the crisp giant were effectively paying out a tenner for every £3 worth of crisps sold! The website mysteriously went offline before its closing date.

Image via Migcan.com

Hoover – Summer
Right up there with the greatest marketing fails of all time and probably one of the  most commented on promotions of all time, although not in the way intended.

In 1992, Hoover launched a campaign to sell a backlog of vacuum cleaners using an incentive of free flights to entice customers. You only needed to spend £100 on a hoover and in return they would give you two free flights – initially to Europe, predictably people began to play the system and demand for the flights soon spiralled out of control, with dire consequences for some Hoover employees. One customer in fact took a Hoover van hostage in protest of the way he was handled.

Kenneth Cole – Spring
Spring 2011 was a definite swing and a miss for fashion brand Kenneth Cole, or at least it was for whoever the agency behind their Twitter feed was. Now it doesn’t quite fall into the spring months but I think jumping in on the #Cairo to shamelessly promote its spring collection duly qualifies it for our final season marketing fail. It was a risky move and wasn’t received well. It’s a clear demonstration of how not to use social media.

 kenneth cole tweet Fashion brand Kenneth Cole hijacks Egypt hashtag to promote its new collection

If you’ve got anymore examples of marketing fails then please get in touch via the contact page.

Social Commerce Psychology [infographic]

Social commerce is a big talking point at present, particularly now that brand pages have been released across most social media sites – Facebook, G+ and recently Twitter.

This infographic by tabjuice.com gives us some insight into the consumer buying behaviour for social commerce.

Black Friday – who, where, why & what? [Infographic]

Ok, this may be turnng into an Infographic blog but in my defence Black Friday is a trending topic at the moment. So, exactly who’s buying what and for who? This visual from Mashwork gives you the lowdown for the US.

Black Friday Infographic

Tumblr Numbrs: The Rapid Rise of Social Blogging [infographic]

Here we have a fairly funky infographic based on the massive growth of social media blog platform Tumblr. I’m a fan of both Tumblr and WordPress for social blogging, both sites for me offer something slightly different:

Tumblr
I find Tumblr to be very creative and extremely popular with photographers and designers. Although I’ve not really used it for articles yet I do follow some blogs who publish articles regularly. I guess it depends what theme you use and your search and share style. You’ll notice my tumblr is a little random and includes lots of images without any real structure.

WordPress
WordPress for me is much more tailored to a journalistic magazine style approach. I find the platform easy for article based posts, although the CMS is perhaps not as user friendly as Tumblr. Again this depends on your theme and various add-ons and widgets.

The problem I have with Tumblr is that a lot of content is copied or reblogged. This may be the sites that I follow, but with WordPress sites I feel I gain a little more insight into topics but perhaps without the creative cool factor.

Anyway, here’s the infographic:

Tumblr Numbers

How to use Linkedin [infographic]

I couldn’t agree more with Business Insider, Linkedin is certainly the ‘darkhorse’ of all the social media sites that I use. I tend to use Linkedin but without really ever engagaing in it. From the looks of this infographic from expert Lewis Howes I’ve a little way to go yet before I’ve completed ‘boot camp’.

Getting Noticed Online

Give Me A Job

Image by smemon87 via Flickr CC

I recently posted about infographics- and those of you who have seen the About page may have noticed a rather basic infographic CV that I uploaded last week. The whole idea of an infographic and displaying data about ourselves is a topic that really interests me. I’m big on using online tools, and hopefully my quick effort at an infographic will be trounced once Vizualize.me is finally launched.

I graduated in the height of the recession and found it pretty difficult to get the sorts of role I was looking for within the marketing industry. It’s really important to make yourself stand out – and for the right reasons, and I think to some extent I was missing an opportunity. There has never been a better chance to build an online profile and reap the rewards – particularly bearing in mind the current approach from ‘cold call’ recruiters.Online tools like ‘Viz.me’ and LinkedIn are now really useful resources in order to make companies find you rather than you trying to find the company. Equally the growth of Facebook and other social platforms have bought with them increased access and communication potential with a brand.

With this in mind, I thought I would share a few good articles that can be used both from a musician point of view – why shouldn’t you use your band as a brand? But also from a general graduate/recruitment approach.

Get a Job Using Social Media – Mashable

Consumers More Receptive To Brands – BrandRepublic

Logo Creator

Marketers Wouldn’t Attend University – Marketing Magazine

If you discover anything useful on the web then please get in touch

Trusting Social Media

Intersection Consulting

Image by Intersection Consulting

Yesterday, I featured an article on social media. One of the points raised in the post was the issue of trust, and how reliable information found on social sites was. It is with this in mind that a connection with news can be found. The Drum, have today written about a poll asking participants to simply state through which media they heard the news of Osama Bin Laden’s shooting.
According to the poll, traditional media was used to hear the breaking story – TV and radio. There are a couple of interesting points to be made here: Twitter and Facebook accounted for 15% and 8% respectively, whilst newspapers accounted for 0%. It is these figures which calls into question a consumers trust for social networks, are they seen as an unreliable source, more used for viral humour (be it in bad taste) – we’ve seen numerous trending topics of celebrity deaths only to find out they’re hoaxes.
Equally, the figures also suggest findings contradictory to those in recent posts and info graphics conveying that social networks (in particular Facebook) are more popular than television. Again, is there a trend here in consumers using traditional media for “more important” news, seeing the social networks as less trustworthy?
Seen a good article relating to this? Let me know about it.
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