There are a number of social tools out there, offering different functions. Here we take a look at some of the tools available for Twitter.
Buffer is an an app that I’ve been using with Twitter for some time now. It gives you the opportunity to schedule your tweets, which is great if you have a lot of things that you want to share but are concerned about overkill. Simply identify the items you want to share and add them to your Buffer feed, the app then sends the updates at the optimum time.
You can also connect the buffer app to your other social media accounts such as Facebook and LinkedIn. It couldn’t be easier to use and comes it virtually every format imaginable – Chrome extension, Android, iPhone and email versions are all a download away.
Probably one of the better known Twitter tools out there, TweetDeck enables you to add columns to track chosen topics, lists or hash tags. The tool has also recently been updated meaning that you are now able to edit re tweets, there is also improved media functionality for looking at images and video.
Although popular, I’d have to agree with PC Pro that Tweet Deck is lacking in a number of things, and as they have pointed out leaves a number of questions unanswered. Without doubt it’s a useful tool but I don’t find myself using it regularly.
Klout is almost like the Marmite of social media, you either love it or hate it. Some might say it’s a strange inclusion as it isn’t really a tool, more of a measure. Klout gives you a score based on a number of different social media accounts, its metrics include: True Reach, Amplification Probability and Network Influence which can be roughly translated as engagement, reaction and audience profile.
For this reason alone, Klout is featured in this post. I use it to see who I influence most in my network, because I’m a “networker”. (yeah, see what I did there?)
I’m relatively new this tool, but first impressions alone were enough to put this into my top twitter tools post. InboxQ is great for connecting and engaging with users. It’s particularly good for outreach and developing relationships with people through helping them. It’s kind of along the lines of Quora, but for the 140 character brigade. type in your keywords and the tool identifies questions asked on Twitter relating to your results.
You can also download a plugin version of the tool for either your Chrome or Firefox browser.
This is without doubt the best tool I’ve seen for cleaning up your twitter profile in terms of managing who you are following. The interface is clean and simple, making it easy to filter your existing Twitter follows by who doesn’t follow you back, who is quiet and accounts which are inactive.
If you upgrade to the Pro version of the tool, there are advanced filters that can be enabled. These include the option to auto follow people who have mentioned you or accounts which you have re-tweeted recently.
It wouldn’t be right not including a Branded3 tool in with these, and ok maybe I’m biased but both Twitition and Competwition are great for promoting causes and your brand. These tools are also the reason we were able to provide a ground breaking study into Tweets vs Rankings.
Twitition is based on signing a petition but with your Twitter account, anyone can start a petition and it’s a good way of connecting with and supporting your followers’ opinions. Competwition is more promotional and offers companies the chance to run a competition to users on twitter. Each time a tweeter enters the competition or signs the petition they are able to tweet it out and follow your brand.
A new study from Branded3 has found that the volume of tweets you receive does impact on where you rank in Google. The data is fresh too -collected this month, using another one of the Branded3 sites Twitition, which offers Twitter users a platform to petition through.
The study has already been picked up by some of SEO’s best known tweeters and was the hottest topic on Rand Fishkin’s Inbound, until its mysterious removal…
If you want to find out more about the study then head over to Branded3’s Tweets vs Rankings page to download the full PDF study and have a look at the data itself in the Google doc.
Emma Barnes, part of Branded3’s Data Insight Team said “It was awesome to be part of such a revolutionary study, even if processing all the data tended to crash Excel! That’s the price one has to pay to work with a site with so much data as Twitition!”
If you could tweet this article out around 7,500 times that would be super cool!