LinkedIn is one of the biggest social networks out there as at the 21st December LinkedIn estimate that they have around 187 million members. It’s been a busy year for the professional community based company, including launching new profile pages and a new homepage.
2012 has seen a good deal of growth for LinkedIn and has seen an 87% increase in users over the last 20 months. Here I take a look at some of the most interesting content that has been published as the company marks 10 years since it’s initial ‘front room’ inception.
One of the main aspects that initial allowed Facebook to move and stay ahead of other social networks is the fact that Facebook is a very adequate gaming platform. Although research suggests that Facebook is fading as a gaming platform, it is clear that a unique relationship between gaming and social networking exists, something which is evident when reading about the new Nintendo Wii U Miiverse.
Since Facebook went public in the summer of 2012, financial analysts have watched the stock price rise and fall. One of the major impacts on the day-to-day price of the stock is the success or failure of the major gaming developers. Scratch Fever took a further look into this, and compared the price of Facebook’s stock with that of the largest game developer on the platform. Their article further states that the prices of both could be impacted positively if online legal gambling becomes an option in the U.S.
Most people here in the UK are familiar with something like bingo games from Jackpotjoy being played for real money. However, for the longest time in the U.S., online gambling could only utilize virtual currency. Now, Delaware has just become the first state to legalize online gambling— something that will most likely cause other states to follow suit.
Jackpotjoy, backed by the Gamesys Group, is the UK’s leading online instant win and bingo site. Their user base is currently over 4 million people, but does contain strict controls to ensure that all players are over 18 years of age and that other criteria is met. It should be interesting to take note of how Jackpotjoy’s latest app, Bingo & Slots Friendzy (in which users can win real cash jackpots via Facebook) will be received. The new legalization of games to be played for real money in the U.S. will likely become a win-win scenario for both Facebook and those gaming companies that have a symbiotic relationship with the social media powerhouse.
Not only do the gaming developers have a financial impact on the website, they can also impact the way the site is run. In the past if a person wanted to play a game, they had to give direct authorization to Facebook to publish information and access things from the user’s profile. However, as AllFacebook discusses, this may soon change.
The main reason this will change is because the larger game developers want to make it simpler for players to get in and start playing the game. This one-click permissions dialog will not dramatically effect the average Facebook user. However, it is worth considering whether this could lead to more ways that the network and developers can access and share the information you have on your Facebook account.
One of the biggest complaints that gaming companies have against Facebook is that it’s difficult for them to get the same level of exposure that the inner-circle developers do. If other U.S. states start to follow Delaware’s legalization process of online gambling, there may be ways that smaller companies can get a foothold in the market. It can seem frustrating because some of these smaller companies don’t necessarily want the same symbiotic relationship as the largest companies, but they do want to get noticed in a crowded network.
Only time will tell how this plays out. Perhaps if another social network develops a large enough following, these companies will not be as reliant on Facebook as they currently are, and Facebook will be able to continue its own inner growth and development. This inner growth can only help the company become stronger and better able to handle what the future holds.
This article is a guest post.
With the Google + redesign, came a surprising amount of large white space which lacked content or use for many G+ users. The white space now has become a bit of a cult humour based topic for many geeks (myself included). It has it’s own trending hashtag and has been blogged about by many online sites.
Here I take a look at 5 of the funniest and creative #usesforwhitespace:
Think you’ve seen a better one? Let me know either via the contact form or in the comments below.
Google launched brand pages in Google + back in November 2011, and figures for brand pages on the social network platform have been exploding ever since. This presumably has a lot to do with the fact that having a G+ profile can help to maximise your search results listing in Google thanks to Search Plus Your World, vital for many brands.
Here I take a look at 13 of the best looking Google Plus brand pages:
Seen any more awesome Google Plus pages, or want help setting up your Google Plus profile? Feel free to get in touch.
Something which has been in the public eye for the ast couple of months is mental health. I saw the following infographic on Mashable on Friday which was created by Help For Depression. The infographic shows how we use the social network to share our feelings and the reaction that these statuses receive.
The survey found that positive updates receive more likes, while negative statuses get more comments. There are also some interesting findings regarding the words people use and how these change depending on your friend count.
I recently posted about infographics- and those of you who have seen the About page may have noticed a rather basic infographic CV that I uploaded last week. The whole idea of an infographic and displaying data about ourselves is a topic that really interests me. I’m big on using online tools, and hopefully my quick effort at an infographic will be trounced once Vizualize.me is finally launched.
I graduated in the height of the recession and found it pretty difficult to get the sorts of role I was looking for within the marketing industry. It’s really important to make yourself stand out – and for the right reasons, and I think to some extent I was missing an opportunity. There has never been a better chance to build an online profile and reap the rewards – particularly bearing in mind the current approach from ‘cold call’ recruiters.Online tools like ‘Viz.me’ and LinkedIn are now really useful resources in order to make companies find you rather than you trying to find the company. Equally the growth of Facebook and other social platforms have bought with them increased access and communication potential with a brand.
With this in mind, I thought I would share a few good articles that can be used both from a musician point of view – why shouldn’t you use your band as a brand? But also from a general graduate/recruitment approach.
Get a Job Using Social Media – Mashable
Consumers More Receptive To Brands – BrandRepublic
Marketers Wouldn’t Attend University – Marketing Magazine
If you discover anything useful on the web then please get in touch