Social commerce is a big talking point at present, particularly now that brand pages have been released across most social media sites – Facebook, G+ and recently Twitter.
This infographic by tabjuice.com gives us some insight into the consumer buying behaviour for social commerce.
A great online tool for producing pretty much any type of online ad banner possible would definitely be worth a look for businesses with smaller budgets, who perhaps can only stretch to media spend and not creative.
Fear not such a tool does exist in the form of Banner Snack. Simply sign up, or if you’d prefer connect via Twitter, Google ID, Flickr etc and then you’re all set.
The functionality is very straightforward to anyone who’s ever resized a photo, written a blog post, uploaded an image et cetera et cetera..here’s what i came up with:
Recently I’ve been working on some logo’s for a consultancy firm who are re branding. Although not a designer myself, the concept and ultimately the creation of a logo for a brand is something that really interests me.
Traditionally a brand or branding involved ‘labelling’ your cattle with a stamp, and the term branding has evolved over the years from this to now standing for the identity of something. As written by brandingstrategyinsider.com a brand isn’t simply a logo, it encompasses a number of things: name, sign, symbol, colour, belief, even a slogan. Essentially the brand is the personality of the company, and forms the point at which a consumer can identify the product/ service or company.
How a company chooses it’s logo is key to how that company will be able to use the logo, and I think this is where a lot of SME’s fall down. The significance of the use of a logo when establishing a brand can often be overlooked by people wanting the prettiest or most contemporary design. Not taking into account the effect that a complex image has when reduced in size (as brands often are), it is at this stage when companies should be creating brand guidelines – not once they’ve got the logo/symbol etc but before they brief the graphic designer.
As shown on the Graphic Design Blog it is then the designers job to design something that stands out whilst ticking all the boxes of what the company stands for, something clean, simple and most importantly – memorable. One of the interesting points outlined in the GDB blog post is the running theme of using negative space in a logo to help represent what the brand stands for.
The world of social media has transformed the way marketers interact with their consumers, moving away from previous tools such as email marketing. The idea of sharing something isn’t new these are the the equivalents to ‘word of mouth’ and latterly the ‘send to a friend’ function.
Whilst checking my Twitter feed this morning I was drawn (and subsequently re-tweeted) an interesting article by Econsultancy: “Why your best social media strategy might be not having one.”
The article details the risks involved with adopting a social media presence for a brand. However, it wasn’t long ago that these types of articles were being written about email marketing and online marketing generally. Indeed whilst at a previous job, I experienced the difficulties associated with consumers trust towards email marketing, when personalisation and segmentation of email marketing were at its peak. In fact it would be fair to say that trust was issue with online marketing from the outset. It is only now that we are more familiar with the process that we have begun to trust and in some cases rely on the web.
There is undoubtedly a difficulty in obtaining ROI figures for social media, and as mentioned in the Econsultancy article companies are effectively giving away their personal relationships with consumers, whilst the Social networks develop based on the data gathered. Can this behaviour be attributed to social media as a tool (and perhaps even a weapon) being an unknown entity.
Further from this are we creeping from personalised marketing, where marketers could suggest, to consumer controlled marketing where the brand has little impact on persuasion. It’s easy to see why brand’s are adopting social campaigns, equally it is obvious that brands are adopting them without having any kind of strategy. It may well be a case of jumping on the bandwagon, and the consumers are driving it.