media

Bacardi Confusion

Without doubt quite a few of you will have seen the latest campaign from Bacardi. The ad encourages consumers to make a status update in person.

Photo from Marketingmasterinsights.com

The version of the ad can also be seen at the cinema, and focuses on consumers avoiding LOL and OMG, by going back to our Homo Sapien behaviour. The interesting thing about the ad is that it suggests avoiding social media – perhaps Bacardi don’t want to join the social media bandwagon? However the call to action at the end of the film is for consumers to visit facebook.com/bacardi. This seems strange as this is exactly what consumers are told to avoid. Confused? Me too….

Watch the Ad at DCM.co.uk

Reporting Tools – Word Clouds

I’m sure you like I are looking for good ways or tools to liven up client reports and other work related documents. Having been a fairly avid user of wordle.net, I had a little look around for other tools that may be available.

Tagxedo.com is a great tool, almost a step up from wordle and has a few more options. For instance, you can enter a URL and the tool creates a word cloud based on the content of the site. Below is an image based upon mikejeffs.co.uk.

Word Cloud from Tagxedo.com

As well as being able to choose from a number of colour schemes, you can use a variety of different shapes.

mikejeffs.co.uk word shape from Tagxedo.com

There are a couple of other sites out there, but for me they’re nowhere near the mark: http://www.tocloud.com/, and http://tagcrowd.com/.

Tagxedo has also had good reviews from TechCrunch and donwasteyourtime.co.uk, let me know if you use it, or if you find any other useful online tools.

Trusting Social Media

Image by Intersection Consulting