The 30th of March sees all existing brand pages on Facebook updated to the new timeline format. Profiles were updated back in February.
What does this mean for page owners? Well, first and foremost it means a new exciting way to display your brand and also the history of your brand. Secondly, we will likely witness the end of the “like gateway”. With timeline, visitors will see what your company is actually doing, you have less control over promoting a specific campaign upon page arrival, unless you add it to the short cut buttons just below the cover photo. This means your activity and the content shared is of even greater relevance.
Here are 12 epic brand timelines that have already changed their pages to the new format:
Billabong
Coca Cola
Nike
Manchester United
Fanta
The Muppets
Sharpie
PG Tips
VisitScotland
Polaroid
Total Film
You can read more about Facebook Timeline for brands in this post by Matthew Siegal and see other timeline examples on Slodive.com.
I couldn’t agree more with Business Insider, Linkedin is certainly the ‘darkhorse’ of all the social media sites that I use. I tend to use Linkedin but without really ever engagaing in it. From the looks of this infographic from expert Lewis Howes I’ve a little way to go yet before I’ve completed ‘boot camp’.

I recently posted about infographics- and those of you who have seen the About page may have noticed a rather basic infographic CV that I uploaded last week. The whole idea of an infographic and displaying data about ourselves is a topic that really interests me. I’m big on using online tools, and hopefully my quick effort at an infographic will be trounced once Vizualize.me is finally launched.
I graduated in the height of the recession and found it pretty difficult to get the sorts of role I was looking for within the marketing industry. It’s really important to make yourself stand out – and for the right reasons, and I think to some extent I was missing an opportunity. There has never been a better chance to build an online profile and reap the rewards – particularly bearing in mind the current approach from ‘cold call’ recruiters.Online tools like ‘Viz.me’ and LinkedIn are now really useful resources in order to make companies find you rather than you trying to find the company. Equally the growth of Facebook and other social platforms have bought with them increased access and communication potential with a brand.
With this in mind, I thought I would share a few good articles that can be used both from a musician point of view – why shouldn’t you use your band as a brand? But also from a general graduate/recruitment approach.
Get a Job Using Social Media – Mashable
Consumers More Receptive To Brands - BrandRepublic
Marketers Wouldn’t Attend University - Marketing Magazine
If you discover anything useful on the web then please get in touch