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2012 Online Marketing and Music Blog in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 8,400 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 14 years to get that many views.

Click here to see the complete report.

7 useful LinkedIn data visualisations from 2012

LinkedIn is one of the biggest social networks out there as at the 21st December LinkedIn estimate that they have around 187 million members. It’s been a busy year for the professional community based company, including launching new profile pages and a new homepage.

2012 has seen a good deal of growth for LinkedIn and has seen an 87% increase in users over the last 20 months. Here I take a look at some of the most interesting content that has been published as the company marks 10 years since it’s initial ‘front room’ inception.

LinkedIn 2012 Product Yearbook

Who really uses LinkedIn? [infographic]

Who Uses LinkedIn - Mike Jeffs Online Marketing Blog

Post graduation uses for LinkedIn

Infographic-New-Networking-Ultimate-LinkedIn-Guide

20 reasons to spend less time on Facebook and more time on LinkedIn

Infographic-20-Compelling-Reasons-to-Spend-Less-Time-on-Facebook-and-More-Time-on-LinkedIn

Top overused buzz words on LinkedIn 2012

Global Overused LinkedIn Buzzwords-2012

How LinkedIn works

How LinkedIn Works [infographic]

Top LinkedIn company pages 2012

10 Ways To Convert More Customers Using Psychology

I found this great infographic by Help Scout over on the Social Mouths blog. Psychology is a topic that I find especially interesting particularly as a marketer looking into why consumers behave the way they do! It always amazes me how simple tips such as setting a minimum donation can create such an impact.

Check out the 10 ways to convert more customers using psychology below:

How To Convert More Customers Using Psychology

6-Step Cheat Sheet to the Facebook Business Page Timeline Design

I get quite a bit of traffic to my Facebook timeline post, so i thought it might be good to show you this neat infographic from Hubspot called the ‘6-Step Cheat Sheet to the Facebook Business Page Timeline Design’.

 

6-Step Cheat Sheet to the Facebook Business Page Timeline Design

Generation App: Factors Driving Mobile Gaming Growth

Having previously posted about social gambling on sites like Facebook, this follow up post aims to give more information (and stats) outlining the growth of mobile gaming and how gaming brands can use social media and free or paid apps to connect with their audience.

Across the EU5 countries (the UK, Spain, Germany, Italy and France), smartphone gaming is up 55 per cent from the same time last year. Half of smartphone users, that’s 46.4 million people, now play games on their devices on a regular basis, and the UK is leading the way. Now the biggest smartphone nation in Europe, 16.4 per cent of smartphone users here play a mobile game at least once a month.

The rise of the smartphone and tablet

This has clearly been driven by the increased consumer uptake of mobile devices, ownership of which has leapt up across Europe. Smartphone ownership in the UK has increase by 27 per cent in the past year, with 40 per cent of adults in the UK now sporting a smartphone. Tablet ownership has also jumped from 2 per cent to 11 per cent in the past 12 months.

And this is a global trend, with 41.8 per cent of American adults, and 44 per cent of EU5 adults (an increase of 8 per cent in the past year) now using one of the devices.

Generation APP

The UK is now not only a nation addicted to smartphones, but a nation addicted to apps, with just under half of all adult smartphone users having downloaded one. Smartphone users now think nothing of spending £1.99 on an app that can take some of the boredom out of their daily commute. But multiply that £1.99 by the millions of app users globally, and you can see why the mobile gaming app industry is smiling.

Canalys reports that direct revenue from the sale of apps, in-app purchases and subscriptions across smartphones and tablets reached $7.3 billion in 2011, forecasting a rise to $36.7 billion by 2015.

And cost is a factor too. The average price of a mobile app is falling rapidly across all vendor app stores, with the exception of Android. Distimo finds that in December 2011 the average cost of downloading an app was considerably cheaper than it was in January 2010.

While users are happily taking advantage of the proliferation of free apps and facebook games out there, it’s encouraging news for the mobile gaming market that increasingly people are willing to pay for them. 25 per cent of adult smartphone users in the UK have paid for app, with the highest proportion, 15 per cent, paying for games. And it’s interesting to note that when it comes to this trend, the younger generation is leading the way, with 38 per cent of teens having paid for an app and 32 per cent of teenagers having paid for at least one game.

The role of social media gaming

50 per cent of people in UK now use social networking sites on a regular basis, and increasingly users are getting their gaming fix via social media. 235 million people now play games on Facebook, up from 205 million a year ago and up 8.4 per cent since January.

Many of these games are free, but some allow users to purchase credits for real cash in order to progress through games more quickly. Not only has this provided a valuable revenue stream for game creators like Zynga, but for Facebook too, it’s also influenced player behaviour, getting them used to the idea for paying for games.

Mobile and social gaming relationship

235 million Facebook gamers are just too many to ignore, and as a result, we’re seeing increasing numbers of tie-ins between the social media platform and mobile gaming and brands are using this to their advantage. Through tie-in apps, Facebook players can now find their favourite games for mobile, and play on the move, and vice versa.

Jackpotjoy are one example. Jackpotjoy Slots for Facebook launched last summer, and is now available as a smartphone app. Crucially, whether playing via mobile or via the Facebook platform, user progress is stored, syncing up the mobile and Facebook version of the game. Following Jackpotjoy’s launch of the first ever real-money Facebook game in August, Apple followed suit, launching the first ever real-money gaming app in its app store just a week later. Whether this trend is demand led or market driven, this increased synchronicity of social media and mobile gaming cannot be ignored, and is perhaps a way that other gaming brands can follow suit.

The article is a guest post.

One frame at a time for brands on social media

This is a fantastic infographic on the value that brands can achieve from videos and photos. MY favourite stat is wihtout doubt that Instagram is on pace to overtake Facebook’s growth!

Storytelling for brands, one frame at a time- Mike Jeffs online marketing blog

Via Mbooth

Things to learn from TED about YouTube optimisation

TED is the latest creation from Family Guy mastermind Seth Macfarlane. But this isn’t a post about how funny he is, although he IS hilarious!

I’ve been interested in the film since I first saw the trailer and I’ve also been intrigued as to the marketing in the build up to the films release. Let’s take a look at the online marketing lessons we can learn from TED:

YouTube optimisation

TED epitomises the type of content that I like to see on YouTube and undoubtedly what many of the other 800 million YouTube users want to see.

First of all the content is amusing. Take a look through the keyword tool and you’ll see that virtually all the search volumes are dominated by videos with a focus on entertaining. You’ll also notice that keywords where perhaps there is a lot of search volume in adwords is almost non existent for YouTube. Small businesses talk note: that long sought after viral video isn’t going to be achieved by merely creating something that you feel is funny do your research and find out if it is worthwhile investing in the video to reach your target audience. Is the audience commercially relevant?

Now let’s take a look at how well TED has optimized his YouTube videos:

Titles

Titles on YouTube are the equivalent of title tags for a webpage. Your video title should be descriptive and as natural as possible but should also include key terms that people will look for. To find a rough idea of what people are searching for you can use the aforementioned  YouTube Keyword Tool.

Ted the Movie Youtube Keyword Tool - Mike Jeffs Online Marketing Blog

The above images shows that the main things searched for are the trailers and the thunder buddy song, so TED should be clearly labelling these on his channel, because that’s what people are searching for.

You’ll notice that Ted’s video doesn’t make the optimum use of the keyword tool, it’s effectively missing out on 60,600 searches by not using “ted offical trailer” within it’s video title.

Descriptions

Similar to titles, descriptions on YouTube help algorithms understand the relevance of your video. Optimising your titles and descriptions means your video will stand more chance of appearing for related searches. It’s best practice to add a link to the most relevant page on your website (highlighted in red below) as well as a detailed paragraph about what the content is. The description is another place to include your relevant keywords.

Ted The Movie YouTube Description- Mike Jeffs Online Marketing Blog

This is actually where Ted’s videos could be better, you’ll notice that the videos don’t make use of the tags feature of YouTube:

YouTube tags - Mike Jeffs Online Marketing blog

Tags are a good way of including keywords that perhaps couldn’t fit in your title, but are related to your content. Examples for Ted could be ‘Seth Macfarlane’, ‘Mark Wahlberg’, ‘Mila Kunis’ or ‘Family Guy’.

Playlists

Playlist are great on YouTube, they are really useful for grouping your content together and making it easy for people to view your clips, trailers or promo vids. Playlists appear in search listings on YouTube too and can be optimised in a similar way to an individual videos, playlists will also show up in regular Google search results.

Ted The Movie YouTube Playlist - Mike Jeffs Online Marketing Blog

Grouping videos together is a better way of aggregating traffic between your content, the number of views is a major ranking factor on YouTube so enhancing interlinking your content via playlists should help to increase the visibility and therefore views of all your video content. When watching a video from a playlist, other videos from the same playlist should appear in the related videos column:

Ted The Movie YouTube Playlists Related Column - Mike Jeffs Online Marketing Blog

Further resources:

http://blog.kissmetrics.com/youtube-channel-optimization/

http://searchenginewatch.com/article/2064431/YouTube-Keyword-Tool-and-Video-Optimization-Techniques

OR view the slides of this post:

 

You tube optimisation with ted from Mike Jeffs

Marketing books that got me through my dissertation

Bearing in mind that a lot of my friends have been talking recently about their dissertation, I though I’d run through in a bit more detail some of the marketing books that I found most useful when I was writing the dreaded (I actually enjoyed it) big ‘D’.

Principles Of Marketing

Now on its 4th edition (although my copy is the 3rd edition), this was really my go to guide throughout my dissertation and probably my degree as a whole. The entire book is really well structured and offers step by step insight using a host of real world examples and case studies per chapter.

Principles of Marketing 3rd Edition

I still use it to this day if there’s anything I need to freshen up on, and the fact that it is continually updated is a testament to the ever evolving world of marketing and the fact that Brassington & Pettitt strive for completeness to their work. I’d recommend this for both beginners and more accomplished marketers, whether it be for the insight into how Innocent Smoothies used the 4p’s methodology or the importance of analysing social factors in your business environmental.

The Green Marketing Manifesto

One of the most interesting aspects of my uni course was that I was studying at the time when ‘green’ and ‘sustainability’ were the buzz words. We were starting to see real progress and theory behind leading sustainability marketing such as M&S’ Plan A campaign. The interesting point for me was how you could combine two conflicting theories; marketing encourages consumers to consume more and sustainability encourages consumers to consume less and consume responsibly.

John Grant’s Green Marketing Manifesto was key to my Green Marketing & Sustainable Tourism dissertation, and also helped others to develop their own theories relating to green marketing such as Mario Vellandi. The book is a must read particularly for anyone interested in the green wash, and how companies use ethical practice and factor it in to corporate social responsibility – sometimes without success!

Consumer Behaviour

This was probably the book that switched me on most during my course. Consumer behaviour is certainly the most interesting module that I studied, and this book goes a long way to understanding the importance of people’s behaviour.

Consumer Behaviour - Mike Jeffs Online Marketing Blog

Covering themes and frameworks from positive and negative motivation, to the homeostasis see saw, to social and physiological needs of a consumer, and how we can encourage consumers to connect with a brand in order to satisfy the consumers wants/needs and values by adding context to consumption.

The Debate over Corporate Social Responsibility

Perhaps not an obvious selection on many marketers’ list of reading, but in my opinion and certainly for the writing of my dissertation it was vital. Even though we’re a couple of years further down the line, I’m still no clearer as to whether the questions outlined in the book by May, Cheney and Roper have answers, or perhaps these aren’t questions but considerations that will always need to be considered.

Debate over Corporate Social Responsibility - Mike Jeffs Online Marketing Blog

Take the first line of the blurb – should business strive to be social? If so, how social should a business be? This book evaluates the two extremes of the spectrum: from the right, CSR goes against the ethos of free enterprise and trade, while from the left, it helps to control how the business is perceived (fitting in neatly with a PR or communications strategy). Either way the book offers great insight, although be prepared for some heavy reading with few uses of imagery or artwork to be found.

Marketing Concepts and Strategies

This book, similar to the Principles of Marketing is suitable for both newbies and more experienced marketers. In my opinion (and as the title suggests) there is a stronger focus on the strategy behind marketing activity which is key particularly if you’re trying to sell in or justify a campaign.

Marketing Concepts and Strategies - Mike Jeffs Online Marketing Blog

My personal favourite section of the book is ‘Part V’ covering marketing communications/ promotion decisions, and the need to have an integrated communications strategy, taking into account prospecting, approaching and closing.

Kudos to Joe Griffiths who inspired me to write this after his post on marketing process with internal blog content.

6 Tremendous Twitter tools to enhance your tweets

There are a number of social tools out there, offering different functions. Here we take a look at some of the tools available for Twitter.

Buffer

Buffer is an an app that I’ve been using with Twitter for some time now. It gives you the opportunity to schedule your tweets, which is great if you have a lot of things that you want to share but are concerned about overkill. Simply identify the items you want to share and add them to your Buffer feed, the app then sends the updates at the optimum time.

You can also connect the buffer app to your other social media accounts such as Facebook and LinkedIn. It couldn’t be easier to use and comes it virtually every format imaginable – Chrome extension, Android, iPhone and email versions are all a download away.

Buffer app for Twitter - Mike Jeffs Online Marketing Blog

TweetDeck

Probably one of the better known Twitter tools out there, TweetDeck enables you to add columns to track chosen topics, lists or hash tags. The tool has also recently been updated meaning that you are now able to edit re tweets, there is also improved media functionality for looking at images and video.

Tweetdeck for Twitter - Mike Jeffs Online Marketing Blog

Although popular, I’d have to agree with PC Pro that Tweet Deck is lacking in a number of things, and as they have pointed out leaves a number of questions unanswered. Without doubt it’s a useful tool but I don’t find myself using it regularly.

Klout

Klout is almost like the Marmite of social media, you either love it or hate it. Some might say it’s a strange inclusion as it isn’t really a tool, more of a measure. Klout gives you a score based on a number of different social media accounts, its metrics include: True Reach, Amplification Probability and Network Influence which can be roughly translated as engagement, reaction and audience profile.

Klout Twitter Tools - Mike Jeffs Online Marketing Blog

For this reason alone, Klout is featured in this post. I use it to see who I influence most in my network, because I’m a “networker”. (yeah, see what I did there?)

InboxQ

I’m relatively new this tool, but first impressions alone were enough to put this into my top twitter tools post. InboxQ is great for connecting and engaging with users. It’s particularly good for outreach and developing relationships with people through helping them. It’s kind of along the lines of Quora, but for the 140 character brigade. type in your keywords and the tool identifies questions asked on Twitter relating to your results.

InboxQ Twitter Tool - Mike Jeffs Online Marketing Blog

You can also download a plugin version of the tool for either your Chrome or Firefox browser.

Manage Flitter

This is without doubt the best tool I’ve seen for cleaning up your twitter profile in terms of managing who you are following. The interface is clean and simple, making it easy to filter your existing Twitter follows by who doesn’t follow you back, who is quiet and accounts which are inactive.

Manage Flitter Twitter Tool - Mike Jeffs Online Marketing Blog

If you upgrade to the Pro version of the tool, there are advanced filters that can be enabled. These include the option to auto follow people who have mentioned you or accounts which you have re-tweeted recently.

Twitition/ Competwition

It wouldn’t be right not including a Branded3 tool in with these, and ok maybe I’m biased but both Twitition and Competwition are great for promoting causes and your brand. These tools are also the reason we were able to provide a ground breaking study into Tweets vs Rankings.

Competwition Twitter Tool - Mike Jeffs Online Marketing Blog

Twitition is based on signing a petition but with your Twitter account, anyone can start a petition and it’s a good way of connecting with and supporting your followers’ opinions. Competwition is more promotional and offers companies the chance to run a competition to users on twitter. Each time a tweeter enters the competition or signs the petition they are able to tweet it out and follow your brand.

Tweets vs Rankings from Branded3

A new study from Branded3 has found that the volume of tweets you receive does impact on where you rank in Google. The data is fresh too -collected this month, using another one of the Branded3 sites Twitition, which offers Twitter users a platform to petition through.

Martin Macdonald Branded3 Tweets vs Rankings tweet

The study has already been picked up by some of SEO’s best known tweeters and was the hottest topic on Rand Fishkin’s Inbound, until its mysterious removal…

Inbound Hot Articles Branded3 Tweets vs Rankings

If you want to find out more about the study then head over to Branded3’s Tweets vs Rankings page to download the full PDF study and have a look at the data itself in the Google doc.

Emma Barnes, part of Branded3’s Data Insight Team said “It was awesome to be part of such a revolutionary study, even if processing all the data tended to crash Excel! That’s the price one has to pay to work with a site with so much data as Twitition!”

If you could tweet this article out around 7,500 times that would be super cool!

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