This week has seen Google release an ad to promote the new Galaxy Nexus which uses Android Ice Cream Sandwich as its operating system. The ad features a precocious young boy trying to unlock the phone. The ad is quite cute and it seems to follow a recent trend in adverts with no dialogue, dramatic music and precocious children.
Step forward the Volkswagen Super bowl ad in which a young lad is practising his Star Wars power:
Further adding to this trend is the Christmas 2011 advert from John Lewis, showing a little lad who can’t wait for the big ‘C’:
And so finally to the Google Ad; boys and their toys?
I do think the unlock feature looks pretty smart even if I’m not a big fan of the precocious boy themed ad. The question is why is there this theme, answers in a comment below please.
Related articles
- Google Shows Soft Side in Ad for Ice Cream Sandwich [VIDEO] (mashable.com)
- UK’s favourite viral ads of 2011 listed (techradar.com)
- The Volkswagen Darth Vader Advert: Was It A Success? (epiphanysolutions.co.uk)
Featured image by http://www.androidpit.com.
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