Mike Jeffs
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Swing and a miss – 4 seasons of marketing mistakes
BMW – Winter The weathermen amongst us may or may not be familiar with the branded snowstorm which recently caught fire and burst BMW into PR flames. I am of course referring to last month’s story about BMW who sponsored a cold front so that it would be named after their latest model of Mini Cooper in Germany. Unfortunately for BMW, … Continue reading
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This week has seen Google release an ad to promote the new Galaxy Nexus which uses Android Ice Cream Sandwich as its operating system. The ad features a precocious young boy trying to unlock the phone. The ad is quite cute and it seems to follow a recent trend in adverts with no dialogue, dramatic music and precocious children. … Continue reading
![Social Commerce Psychology [infographic]](http://jeffsmike.files.wordpress.com/2011/12/social-commerce.jpg?w=65&h=65&crop=1 "Social Commerce Psychology [infographic]")
Social commerce is a big talking point at present, particularly now that brand pages have been released across most social media sites – Facebook, G+ and recently Twitter. This infographic by tabjuice.com gives us some insight into the consumer buying behaviour for social commerce.
There are some really eye catching wordpress themes out there for pretty much any genre or niche. Here’s a little top 3 for band or music themes. Faded Theme The faded theme by Mint Themes looks great for rock bands and indie bands alike. The theme includes most things that a band would need with … Continue reading
Spending copious amounts of time of the internet, you come across some cool things and some awful things. I’m a huge fan of creative designs (as you’re probably aware from all the infographics I publish) – even if they’re not relevant to me. Here are a few awesome packaging designs I’ve found: Twinfish display this one proudly … Continue reading
![How to use Linkedin [infographic]](http://jeffsmike.files.wordpress.com/2011/11/linkedin-boot-camp.jpg?w=65&h=65&crop=1 "How to use Linkedin [infographic]")
I couldn’t agree more with Business Insider, Linkedin is certainly the ‘darkhorse’ of all the social media sites that I use. I tend to use Linkedin but without really ever engagaing in it. From the looks of this infographic from expert Lewis Howes I’ve a little way to go yet before I’ve completed ‘boot camp’.
For those of you using search engines on a daily basis you will be familiar with Google Image Search. Paste in your image URL or upload a picture and Google find visually similar images for you. A great tool particularly if you’re looking to measure coverage or ‘take up’ on any campaigns your brand may … Continue reading
For many unsigned artists and bands making money from original compositions can be a challenge. If you’re gigging in bars and clubs many people want to hear mainstream or classic covers, rather than your own songs. It’s always about finding a balance between covers and originals, until ultimately you can spend an entire set playing your own … Continue reading
